I've always called myself a "Marketing Guy," even though one of my business cards read "Chief Marketing Officer" and I ran several departments including customer service and operations. If I had a brand and logo, perhaps that would be my slogan. Although marketing entails lots of right-brained creative thinking, I believe measuring left-brained ROI, finance and analytics are equally important. Just because you're now using Facebook does not mean marketing fundamentals should be discarded. Customers' wants, needs and desires do not essentially change.
I invite you to review the information on the following pages and on my business and marketing blog.You may download my professional profile and resume via the resume page.
If you would like any further information, please send an email or pick up the phone.
US: 404-425-9844
Canada: 416-639-0925
HubSpot misses the mark on calling direct mail “interruptive”
Is it simply HubSpot preaching to its digital marketing choir? Is it ignorance? Or both? Or, perhaps, it is simply a case of Hubspot tooting its own inbound marketing horn under the guise of an editorial. Whatever the situation, it was extremely off base during its attack on the US Postal Service’s “Every Door Direct Mail” campaign to increase the use of direct mail via small businesses “micro-targeting” potential customers. Read more
Innovation often lacking in charities and nonprofits
Nonprofits often simply don’t know anything — or learn anything — different, even from the experts they bring in as hired guns. Or they continue to make the same mistakes, or farm things out to outside vendors. Read more
QR Codes: the new "shiny object”
Many marketers overuse a mobile marketing element that most smartphone users are apathetic about. Often, businesses think this is a good tactic to attract prospective customers to their home page. That is usually disastrous. Read more
More about me
“Despite significant institutional resistance, both internal and external, Jonathan was instrumental in helping me transform Golden Key’s marketing and customer support operations from a status quo, highly bureaucratic, process-centric, inflexible nature to a flexible, customer-centric, value driven and delivering operation. Moreover, Jonathan’s intimate knowledge of the Canadian marketplace enabled us to incorporate that country's campaign into the US-based international head office operations for the first time. The new marketing materials and streamlined business and customer care systems he developed and implemented helped Golden Key beat its budgeted membership goals!”
- Alex Perwich, Former CEO,
Golden Key International Honour Society
More testimonials here
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