"Transformational Leader Exceeding Expectations"
Chief Marketing Officer,
Vice President Marketing and Marketing Director, MBA

Professional Profile

OBJECTIVE
To increase shareholder value by delivering cost-effective audience-targeted marketing communications and sales strategies.

PROFILE
Growth-minded, roll-up-the-sleeves, customer-centric Business and Marketing Leader. Integrated marketing evangelist and diplomatic change manager. Proven Fortune 100, non-profit, consumer and B2B marketing and sales results. Leadership-focused MBA in Management and Strategy, Bachelor of Science in Marketing Management.

How:

Examples:

➢ Over $1,200,000 lift in Golden Key core product year to year revenues in 2008 following a years-long decline – a 22% increase – while decreasing annual related costs by over $500,000.

➢ At Suddenlink, streamlined pricing, campaigns and offerings to aggressively win and retain more customers from very strong, deep pocketed competitors.

CAREER DRIVER
Inspiring and leading teams to develop breakthrough campaigns, which increases customer demand and adds significantly to the bottom line.

SPECIAL SKILLS
My experience has honed the following development know-how:

Will deliver cost-effective audience-targeted results by leveraging significant professional network and extensive business expertise. A growth-minded, hands-on, customer-centric Marketing Executive with proven consumer and B2B marketing results. A direct marketing and integrated marketing evangelist and diplomatic change manager. Strong strategic, tactical, guerilla marketing and creative capabilities. Leadership and marketing management experience. Track record of effectively managing departments and multi-functional teams in Fortune 100, private equity and non-profit organizations. Passionate about ROI and metrics. Deep understanding of the creative marketing mindset, marketing sciences and P&L / budgeting processes. Excellent interpersonal and communications skills with the ability to operate effectively at all levels and across all disciplines. Future goal of executive in national, global and lifecycle marketing. All relocation considered; Canada and USA citizenship.

Excellent written, creative and verbal communication skills. Always strives to increase effectiveness of marketing programs via ROI analysis.

Versatile and articulate marketing communications professional. Comprehensive expertise in consumer, business and supplier relations, marketing campaigns and community affairs. Excellent written and verbal communication skills, and a reputation for consistently producing cost-effective quality work. Extensive broad-based background in Marketing Management at both operational and strategic levels, including an outstanding performance record in such diverse areas as:

Potential positions (depending on the size and scope of the organization):

 

Recent Selected Successes

Direct MarCom LLC; Director, Integrated Marketing
Marketing Agency: Communications, direct and integrated marketing, advertising, social media, change management, and marketing and business plans for small to medium business clients.
Significantly increased qualified-buyer web traffic --- more than 10x --- through cost-effective and targeted search engine marketing and optimization, including #1 on Google for numerous product queries in a very competitive market.
Client testimonial: “This is very exciting! I know you have put a lot of work into this and I appreciate it very much! Finally, we are seeing some results!”
Developed comprehensive marketing program for client’s music festival; increased revenue per visitor 12%. Increased corporate event sponsorship revenues 325% from the prior year. Acquired new mineable database for future events and sponsors’ offers.

Golden Key International Honour Society; Chief Marketing Officer / VP Marketing
• As change management consultant, informed CEO how to transform the organization into a flexible, customer-centric, value driven and delivering operation.
• Redesigned all US / Canada MarCom and customer service programs that directly resulted in dramatically increased sales, better branding, higher excellence of member care, and 25% better cost effectiveness.
• Replaced all marketing programs and materials with tried and true communications and marketing methods within 6 months.
• Reduced marketing and production costs by 40% ($500,000) while vastly increasing communications quality. Scientifically tested programs and sourced vendors who were industry leaders. Instituted extensive and intensive response-tracking systems.
• Grew sales by 22% at the height of the recession --- a $1,200,000 increase --- in one year, and at dramatically lowered costs.
• Former CEO is a reference.

Comcast Corporation, Director of Marketing
• Retooled and re-energized the program with a "back to basics" approach and institution of innovative revenue-per-sale pay scale.
• More than doubled direct sales performance and vastly increased multi-product sales by 25% in both the consumer and B2B segments.
• Redesigned advertising and direct marketing campaign schedules and channels that resulted in increased cost-effectiveness and marketing message repetition.
• Exceeded budgeted gains across all managed product lines.
• Introduced and improved tracking and performance of campaigns by using in-house and cost-effective external resources; company was then able to better target offers to specific customers. Tested different direct marketing elements to determine best ROI.
• Significantly increased cost effectiveness.

Suddenlink Communications (Cequel III), Atlantic Division, Director of Marketing
• Successfully launched and re-launched products and price points in numerous and varied markets; increased product penetration levels and customer loyalty.
• More than doubled product segment revenues in one year and maximized revenues.
• Saved 10% of region's campaign budget and 20% of direct mail costsby optimizing mailing database.
• 200% increase in cost-effectiveness of direct mail campaigns by testing and introducing direct marketing industry standard methods to the marketing mix.

 

Testimonials and Recommendations

"Despite significant institutional resistance, both internal and external, Jonathan was instrumental in helping me transform Golden Key’s marketing and customer support operations from a status quo, highly bureaucratic, process-centric, inflexible nature to a flexible, customer-centric, value driven and delivering operation. Moreover, Jonathan’s intimate knowledge of the Canadian marketplace enabled us to incorporate that country's campaign into the US-based international head office operations for the first time. The new marketing materials and streamlined business and customer care systems he developed and implemented helped Golden Key beat its budgeted membership goals!"  
- Alex Perwich, President, Contained Energy (former CEO, Golden Key IHS), July 6, 2009

“I've worked with Jonathan on marketing campaigns both as his creative and marketing analytics vendor many times over the years. He instinctively knows what actionable marketing strategies will work and strongly believes in marketing science as a key to measurable success. Jonathan understands his customers, takes a long view on the impacts of marketing to the bottom line as well as front-end immediate response, and takes great pains to ensure the details are just right. I greatly value his opinion and insights into the industries we target.”  
- Dave Patchen, Partner, Maintrax Response Measurement, August 5, 2010

“Jonathan is a direct marketing visionary with all the necessary tools needed to transform a vision into a logical and detailed action plan. His action plans always provide for measurable results, which is key in direct marketing campaign management. Jonathan rolls up his sleeves in working with staff, management and business partners. Working with Jonathan I've witnessed his efforts to actualize drastic strategic and creative changes to turn things around within an organization. He understands the critical elements of testing and projects his ideas with expert logical marketing reasoning. Good guy with positive attitude. I recommend Jonathan to any organization needing a leader who is not afraid to lead.” 
- Melanie Jones, Director New Business Development, dDirect, October 14, 2008

“Jonathan is one of the most talented people I’ve had the pleasure of working with and has an amazing ability to get marketing results. He is a creative writer, and has a good eye for successful copy and design as well as the bottom line, which is not always easy an easy leap for a creative marketer. He’s also very diplomatic and knows what it takes for organizations to bring in and keep customers. He is truly an amazing resource.”  
- Curt Olson, Business Sales Manager, Calgary Cable TV, September 13, 2007

 

RightPath Leadership Profiles are available:
"good leader by blending patience with firmness"

 

Education

MBA Management and Strategy
Bachelor of Science Marketing Management

Certified MBA

 

Complete in-depth chronological Résumé, Creative Portfolio and Professional References available upon request.

Possesses dual USA / Canada Citizenship; available for a career position in either country.

Jonathan Blaine
Atlanta GA USA 30329
Toronto ON Canada M4T 1K2
Washington DC 22102

Memberships and Volunteer:

Beware of this guy: "Hey Rocky! Watch me pull a campaign out of my hat!"

All original content © Jonathan Blaine; company logos and other images are the property of their respective copyright owners. Please note that both this page and any downloaded documents may only be used with respect to assessing if I am suitable for an employment position or particular contracted project, and must not be downloaded, viewed, stored, published, distributed or printed for any other purpose. A growth-minded, hands-on, customer-centric Marketing Executive with proven consumer and B2B marketing results. An Integrated and Direct Marketing evangelist and diplomatic change manager. Strong strategic, tactical, guerilla marketing and creative capabilities. Leadership and marketing management experience. Track record of effectively managing departments and multi-functional teams in Fortune 100, private equity and non-profit organizations. Passionate about ROI and metrics. Deep understanding of the creative marketing mindset, marketing sciences and P&L / budgeting processes. Excellent interpersonal and communications skills with the ability to operate effectively at all levels and across all disciplines. Future goal of executive in national, global and lifecycle marketing. All relocation considered.