Recently increased sales of core product by 22% year over year when a shrinkage had been forecast... a $1,200,000 increase!
VP? Director? Great Guru? Whatever you want to call me, I'm a "right-brained analytical" guy (if there is such a thing) who looks at a project several different ways, but my first instinct is usually the correct one. I control the P&L and know budgeting is very important. I come in under budget on projects and most often with good, cost-effective results.
I am also a huge believer in that the brand should never outweigh the message, and that art should never win over copy. The mix has to be “just right.” And continually tested.
Comprehensive expertise in advertising, direct marketing, social media, retention & loyalty, internal communications and training, consumer, business and agency relations, creation of marketing campaigns, competitive analysis and change management.
During the past couple of years, I validated the extensive on-the-job experience gained throughout my successful career by attaining my leadership-focused MBA in Management and Strategy to accompany my Bachelor of Science in Marketing Management.