Professional Profile

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OBJECTIVE
To increase shareholder value by delivering cost-effective audience-targeted marketing communications and sales strategies.

PROFILE
Growth-minded, roll-up-the-sleeves, customer-centric Business and Marketing Leader. Integrated marketing evangelist and diplomatic change manager. Proven Fortune 100, non-profit, consumer and B2B marketing and sales results. Leadership-focused MBA in Management and Strategy, Bachelor of Science in Marketing Management.

Examples:
• Over $1,200,000 lift in Golden Key core product year to year revenues in 2008 following a years-long decline – a 22% increase – while decreasing annual related costs by over $500,000.

• At Suddenlink, streamlined pricing, campaigns and offerings to aggressively win and retain more customers from very strong, deep pocketed competitors.

CAREER DRIVER
Inspiring and leading teams to develop breakthrough campaigns, which increases customer demand and adds significantly to the bottom line.

SPECIAL SKILLS
My experience has honed the following development know-how:

Will deliver cost-effective audience-targeted results by leveraging significant professional network and extensive business expertise. A growth-minded, hands-on, customer-centric Marketing Executive with proven consumer and B2B marketing results. A direct marketing and integrated marketing evangelist and diplomatic change manager. Strong strategic, tactical, guerilla marketing and creative capabilities. Leadership and marketing management experience. Track record of effectively managing departments and multi-functional teams in Fortune 100, private equity and non-profit organizations. Passionate about ROI and metrics. Deep understanding of the creative marketing mindset, marketing sciences and P&L / budgeting processes. Excellent interpersonal and communications skills with the ability to operate effectively at all levels and across all disciplines. Future goal of executive in national, global and lifecycle marketing. All relocation considered; Canada and USA citizenship.

Excellent written, creative and verbal communication skills. Always strives to increase effectiveness of marketing programs via ROI analysis.

Versatile and articulate marketing communications professional. Comprehensive expertise in consumer, business and supplier relations, marketing campaigns and community affairs. Excellent written and verbal communication skills, and a reputation for consistently producing cost-effective quality work. Extensive broad-based background in Marketing Management at both operational and strategic levels, including an outstanding performance record in such diverse areas as:

 

 

Resume

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Direct MarCom / uStrategic
Director, Integrated Marketing
Marketing and Change Management Agency: Communications, direct and integrated marketing, advertising, social media, change management, and marketing and business plans for small to medium business clients.
• Provided strategic direct marketing launch plan for B2B software company’s new application designed to streamline and track social services organizations’ client expenses.
• Developed direct marketing systems to drive increased retail foot traffic to retail chain of car sales stores
• Worked with national satellite television company’s customer service vendor to considerably increase upsells and bundling of ancillary products on inbound calls.
• Consulted with major Washington DC hospital on its strategic service line marketing development, print and broadcast advertising, sales literature, direct mail and sales promotion materials, electronic communications; business-to-business as well as physician-to-physician referral development, communications and publications, and media relations.
• Significantly increased qualified-buyer web traffic -- more than 10x -- through cost-effective and targeted search engine marketing and optimization, including #1 on Google for numerous product queries in a very competitive market.
Client testimonial: “This is very exciting! I know you have put a lot of work into this and I appreciate it very much! Finally, we are seeing some results!”
• Developed comprehensive marketing program for client’s music festival; increased revenue per visitor 12%. Increased corporate event sponsorship revenues 325% from the prior year. Acquired new mineable database for future events and sponsors’ offers.

Golden Key International Honour Society
Chief Marketing Officer / VP Marketing
• Advised CEO how to transform the organization into a flexible, customer-centric, value driven and delivering operation.
• Redesigned all US / Canada MarCom and customer service programs that directly resulted in dramatically increased sales, better branding, higher excellence of member care, and 25% better cost effectiveness.
• Replaced all marketing programs and materials with tried and true communications and marketing methods within 6 months.
• Reduced marketing and production costs by 40% ($500,000) while vastly increasing communications quality. Scientifically tested programs and sourced vendors who were industry leaders. Instituted extensive and intensive response-tracking systems.
• Grew sales by 22% at the height of the recession --- a $1,200,000 increase --- in one year, and at dramatically lowered costs.
• Former CEO is a reference.

Comcast Corporation
Director of Marketing
• Retooled and re-energized the program with a "back to basics" approach and institution of innovative revenue-per-sale pay scale.
• More than doubled direct sales performance and vastly increased multi-product sales by 25% in both the consumer and B2B segments.
• Redesigned advertising and direct marketing campaign schedules and channels that resulted in increased cost-effectiveness and marketing message repetition.
• Exceeded budgeted gains across all managed product lines.
• Introduced and improved tracking and performance of campaigns by using in-house and cost-effective external resources; company was then able to better target offers to specific customers. Tested different direct marketing elements to determine best ROI.
• Significantly increased cost effectiveness.

Suddenlink Communications (Cequel III)
Atlantic Division
Director of Marketing
• Successfully launched and re-launched products and price points in numerous and varied markets; increased product penetration levels and customer loyalty.
• More than doubled product segment revenues in one year and maximized revenues.
• Saved 10% of region's campaign budget and 20% of direct mail costsby optimizing mailing database.
• 200% increase in cost-effectiveness of direct mail campaigns by testing and introducing direct marketing industry standard methods to the marketing mix.

AFFILIATIONS

American Marketing Association – National; Washington DC Chapter
• AMADC Spring 2012 “Marketers Leading Marketers” Mentor
Direct Marketing Association
DC Ad Club
Rotary International

EDUCATION

Leadership-focused MBA Management & Strategy – Western Governors University (www.wgu.edu) – 2012
Bachelor of Science - Marketing Management – Western Governors University – 2009
• One of US News & World Report’s “Best Colleges”

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

- David Ogilvy

 

RightPath Leadership Profiles are available:
"good leader by blending patience with firmness"

 

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